Billboards featuring Melania Trump were removed from the Croatian capital on Tuesday after her lawyer threatened a lawsuit.
The American Institute in the country’s capital of Zagreb had put up five billboards around the city with a picture of the first lady speaking at the 2016 Republican National Convention and the caption, “Just imagine how far you can go with a little bit of English.”
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The marketing campaign aims to remind people “of the importance of knowing the world of languages and how much knowledge is essential for international success,” said Brett Campbell, Institute’s co-founder, in an interview with local newspaper Vecernji List.
“We are witnessing the great wave of emigration of Croatians who are looking for their fortunes in Anglo-Saxon countries, such as Ireland, Canada, Australia etc.
“If you are well-versed in English, in these markets you can go very far. And we can help you, ” the Boston-native said.
Trump, who is a native of neighboring Slovenia, is fluent in English, French, Serbian and German.
The Associated Press reported Tuesday that the images, which were not authorized to be used by the first lady, had been removed.
“I’m satisfied with the fact that the school admitted that they violated the law and that they are ready to remove the billboards and [Facebook] ads,” lawyer Natasa Pirc-Musar told The Associated Press. “We are still analyzing possible further legal steps.”
A spokesperson from the school told the AP that the advertisements were meant to portray Melania Trump in a positive light, and that they will be replacing the billboards with new advertisements despite the ones with the first lady being “very successful.”